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The Insights Hub


How Consumer Insights Are Changing the Game for CMOs ?
As a Chief Marketing Officer (CMO), you’re constantly navigating the delicate balance between creativity and data. But here’s the thing:...
1 day ago3 min read
13 views

How an Indian Food Brand Perfected Its Gluten-Free Pasta with AI-Driven Consumer Insights
The gluten-free market is booming, fueled by consumers looking for healthier, more inclusive food options. To stay ahead of the curve, an...
7 days ago2 min read
2 views

How an Indian Oral Care Brand Nailed Its Product Launch with Consumer Insights
Standing out in the crowded oral care market takes more than just a great product—it takes real consumer insights that resonate with both...
7 days ago2 min read
2 views


Lab-Grown Diamonds: Redefining the Future of Fine Jewellery
Lab-grown diamonds are more than a trend—they’re the next big thing in fine jewellery. As consumer preferences shift toward...
7 days ago3 min read
1 view


What Does Love Look Like in 2025?
Smytten Pulse Insights You Can’t Miss Uncover what consumers want this Valentine’s Day - luxury or discovery, experiences or products,...
Mar 282 min read
2 views


The ‘For Women’ Shopping Myth
What Brands Assume vs. What Women Expect This Women’s Day, let’s break the biggest myth in marketing: Are women really buying what brands...
Mar 281 min read
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Sun, Skin & SPF : Truth About Sunscreen Misconceptions (And Why It’s Hurting Brands)
At Smytten Pulse , we decode the ‘WHY’  behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to...
Mar 281 min read
2 views


Boost Communication Effectiveness with Consumer Insights
Discover how to boost communication effectiveness with message resonance, audience segmentation, and campaign testing.
Jan 34 min read
13 views


AI and Consumer Research: Decoding Insights with Speed and Precision
Discover how AI in consumer research drives precision, predictive analytics, smarter surveys, and ethical innovation.
Jan 33 min read
7 views


Beyond the Data: Turning Insights Into Actionable Strategies
Discover how to turn insights into action with data interpretation, strategic recommendations, and trend analysis.
Jan 33 min read
3 views


Smarter Consumer Insights: Gain a Competitive Edge with Smytten Pulse
Stay ahead in market trends, uncover consumer motivations & preferences, and make data-driven decisions confidently
Nov 15, 20242 min read
42 views


Next-Gen Brand Tracking For The Modern Marketeer
Is traditional brand tracking slowing you down? Discover real-time insights, flexible tracking, and deeper brand metrics with Smytten Pulse
Jun 24, 20242 min read
40 views
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