Concept Testing in Consumer Research: Validate Your Ideas

At Smytten Pulse, we decode the ‘WHY’ behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to sunburns, frustration, and brands taking the blame. Our latest #PulseFinds uncover critical gaps impacting sunscreen brands’ trust, sales, and credibility.

High SPF, Low Awareness

Glowing green light bulb on wooden blocks against a dark background, creating a contrast of warmth and modernity.

Pulse Find 🔎 : Consumers associate SPF with all-day protection. Brands must push proper application to prevent dissatisfaction.

Burned and Blaming Brands

A monitor displays UI/UX wireframes and flowcharts. A laptop beside it shows colorful data analytics with graphs and charts.

Pulse Find 🔎 : Brands risk losing credibility for consumer mistakes. Educating users can protect both skin and brand trust.

UVA? UVB? No Clue.

Colorful 3D arrow bars in pastel shades of green, yellow, pink, and purple rise upwards on a dark background, conveying growth and progress.

Pulse Find 🔎 : Poor UVA/UVB awareness leads to misplaced brand distrust. Clear messaging can drive stronger consumer confidence.

Reapply or Regret

Two smartphones showing different layouts, labeled "A" in blue and "B" in orange, with "A/B Testing" text in the center on a dark background.

Pulse Find 🔎 : Misapplication, not SPF strength, causes product complaints. Brands must make reapplication awareness a priority.

How Smytten Pulse Helps Brands?

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