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The Insights Hub
Men, Skin & Confidence: The Skincare Surge Among Indian Men
In today’s rapidly evolving grooming landscape, men’s skincare is no longer a niche, it’s a growing necessity. To understand the shifting...
2 days ago3 min read
53
Heat, Humidity, & Hair Chaos : What’s Behind the Summer Haircare Shift?
As India heats up, so do haircare routines. In this edition of # PulseFinds , Smytten Pulse uncovers how Indian women are rethinking...
Apr 83 min read
56
How Sentiment Analysis is Reshaping Market Research & Brand Strategy?
Understanding how customers feel about your brand is crucial. But with so much feedback out there, it can be overwhelming. That’s where...
Apr 43 min read
9
How Consumer Insights Are Changing the Game for CMOs ?
As a Chief Marketing Officer (CMO), you’re constantly navigating the delicate balance between creativity and data. But here’s the thing:...
Apr 33 min read
18
How A Leading Haircare Brand Perfected Its Anti-Grey Hair Oil Through Consumer Research
The Indian haircare market is incredibly competitive, with consumers constantly seeking products that meet their specific needs. To...
Mar 292 min read
5
How an Indian Food Brand Perfected Its Gluten-Free Pasta with AI-Driven Consumer Insights
The gluten-free market is booming, fueled by consumers looking for healthier, more inclusive food options. To stay ahead of the curve, an...
Mar 292 min read
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