How an Indian Oral Care Brand Nailed Its Product Launch with Consumer Insights

Standing out in the crowded oral care market takes more than just a great product—it takes real consumer insights that resonate with both parents and kids. That’s exactly how an Indian oral care brand reimagined its product launch with our consumer research platform. By tapping into advanced audience targeting and real-time feedback, they gained the clarity they needed to deliver products parents trust and kids love.

The Research Journey

Using our AI-powered research platform, the brand adopted a hyper-targeted sampling strategy. They focused on mothers of kids aged 2–6 years, specifically those who were loyal to competing brands. Participants first received samples and then completed a customized survey, capturing their unfiltered preferences and pain points. Over a span of 15 days, participants engaged in monadic testing, providing valuable insights to optimize the product launch.

What We Discovered Together

•  1.5x higher purchase intent for flavour 1 which was 2.5x more likely to be recommended compared to Flavour 2 

• 38% of participants felt the toothpaste might be ineffective due to its lack of foaming.

• 25% found Flavour 2’s taste unsatisfactory, citing its lack of appeal to kids

  
  

Turning Insights into Action

Based on these findings, the brand: 

• Is spotlighting key features like being SLS-free, safer for kids, and educating consumers that low foam equals effective cleaning. 

• Initiated flavour refinement focusing on making the toothpaste taste more natural and fresh, catering to both parents and kids. 

The Results Speak for Themselves

Through the insights uncovered, the brand is now better positioned to:

• Enhance its product’s appeal by directly addressing consumer concerns.

• Create trust and loyalty among parents with thoughtful, data-driven product tweaks.

• Ensure a seamless market entry, capturing attention and demand from day one.

  
  

With our platform, the brand transformed feedback into meaningful improvements, ensuring a smarter, more confident product launch catered to consumers.