​Smytten Pulse goes beyond traditional data analytics – it's about fostering genuine connections between brands and their consumers. With a heartfelt dedication to understanding the market’s needs, Swagata Sarangi and Siddhartha Nangia founded it as a dynamic solution that embodies agility at its core. Drawing from their extensive experiences at leading companies like Google, McKinsey, and Unilever, Smytten Pulse aims to empower marketers with the tools they need to cultivate meaningful relationships and drive growth, all while gaining a deeper understanding of the diverse tapestry of consumer experiences. 

The platform is powered by real consumer insights from over 20 million users on Smytten (India’s largest tech-enabled direct-to-consumer product discovery and trial platform) throughout their purchase journey across 250+ lifestyle categories and brands and backed by advanced AI and ML solutions. This ensures that your research and advertising efforts reach the right audience, maximising accuracy and campaign effectiveness.