How an Indian Food Brand Perfected Its Gluten-Free Pasta with AI-Driven Consumer Insights
- Vanshika Sharma
- 6 days ago
- 2 min read
The gluten-free market is booming, fueled by consumers looking for healthier, more inclusive food options. To stay ahead of the curve, an Indian food brand turned to our AI-powered research platform to refine their new gluten-free pasta variants before the big launch. With the right blend of precision and real-time feedback, they crafted a product that’s not just good—it’s exactly what their audience craved.
The Research Methodology
In a world where every bite matters, we helped the brand get the right taste and texture with AI-backed audience targeting and blind product testing. Here’s how we did it:
Audience Targeting: The brand reached out to consumers aged 25–40 in India’s top two metro cities, targeting those who were either gluten intolerant or health-conscious.
Monadic Testing: Participants were given a choice between Brown Rice Pasta and Red Lentil Pasta, with each consumer sampling only one variant at a time. After preparing and tasting, they provided detailed feedback via our survey tool, ensuring we captured their authentic impressions.
Key Findings
2.8X better ratings for the brand’s gluten-free variants compared to competing brands.
33% of consumers felt the cooking instructions were overly complex, proving that convenience is key.
25% thought the pasta’s thicker texture hindered sauce absorption, leaving the taste a little flat.
Actionable Insights
Simplify the Cooking Process: Add clear, step-by-step instructions on the packaging to eliminate confusion and enhance user experience.
Perfect the Texture: Ensure the pasta absorbs sauces properly. Including a tastemaker in the packaging could elevate the overall flavor profile and increase consumer satisfaction.
Gluten-Free Edge: Make consumers aware of its gluten-free option, prominently displaying the same in both packaging and marketing.
The Secret to a Standout Product
The brand received data-backed clarity to refine its product, improve customer satisfaction, and position itself as a leader in the gluten-free market. This blind testing approach demonstrated the effectiveness of consumer feedback in product optimisation, ensuring that the final product meets consumer expectations and demands via data-backed strategy.
Comments