The Insights Hub

Standing out in the crowded oral care market takes more than just a great product—it takes real consumer insights that resonate with both...

2025 is fast approaching, and with it comes a new wave of challenges and opportunities for brands. Staying ahead of the curve will demand...

Lab-grown diamonds are more than a trend—they’re the next big thing in fine jewellery. As consumer preferences shift toward...

Smytten Pulse Insights You Can’t Miss Uncover what consumers want this Valentine’s Day - luxury or discovery, experiences or products,...

What Brands Assume vs. What Women Expect This Women’s Day, let’s break the biggest myth in marketing: Are women really buying what brands...

At  Smytten Pulse , we decode the  ‘WHY’  behind consumer behavior. With summer here, sunscreen is essential but improper usage leads to...