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The Insights Hub


Ready to Dominate 2025? Here’s What Every Brand Needs!
2025 is fast approaching, and with it comes a new wave of challenges and opportunities for brands. Staying ahead of the curve will demand...
Mar 292 min read
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Habits & Attitudes Decoded: The Key to Winning Over Your Audience
Decode consumer habits and attitudes with strategies like psychographics and targeting to create campaigns that resonate & drive engagement
Dec 30, 20243 min read
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Brand Health Decoded: Metrics to Keep You Agile and Ahead
Discover brand health metrics to track, from multi-channel feedback to competitive benchmarking, and learn how they drive decisions
Dec 11, 20244 min read
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How Social Media Influencers Shape Modern Consumer Behaviour
Explore how influencers are shaping consumer behaviour through trends like de-influencing, virtual influencers, and livestream shopping
Dec 11, 20244 min read
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The Customer Journey: Mapping the Steps Consumers Take Towards a Purchase
Learn how to map the customer journey, identify pain points, and optimize touchpoints to enhance customer experience and boost conversions.
Jul 31, 20243 min read
27 views


Decoding Gen Z Consumer Behaviour and Their Relationship with Brands
Discover why relatability matters to Gen Z and how brands can build trust through authenticity, social engagement, and tailored experiences.
Jun 24, 20243 min read
75 views
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