The Insights Hub

As a Chief Marketing Officer (CMO), you’re constantly navigating the delicate balance between creativity and data. But here’s the thing:...

The Indian haircare market is incredibly competitive, with consumers constantly seeking products that meet their specific needs. To...

Turning an idea into a successful product involves much more than just dreaming up a concept and launching it into the market. Behind...

Gut instinct isn’t a strategy, Insight is! We’ve seen it too often brands launching products they believe will work, spending heavily on...

Learn how to navigate cultural nuances in consumer research. Explore localisation strategies, ethnographic methods & solutions to challenges

Explore the benefits of real-time consumer research, discover instant feedback tools, and learn how to overcome challenges.

Learn how to avoid common pitfalls in consumer research to gather actionable insights and make smarter decisions.

Learn how measuring brand love through metrics like NPS, advocacy, and affinity helps create lasting and loyal customer relationships

Explore the science of consumer feedback and learn how real-time insights, sentiment analysis, and feedback loops empower business strategy

Explore sustainable consumption strategies, from minimalism to plant-based diets, and learn how consumer research can drive your business

Improve survey results with advanced techniques like tailored questions, gamification, mobile optimisation, and real-time feedback.

Discover how sustainability is shaping India's beauty market. Learn what drives eco-conscious buying decisions and how brands can win consum